Nikhil Kamat, Gauri Khan, and John Abraham have invested $1 million in this company.
The company's plan is to increase the startup talent pool, develop technology-enabled customer experiences, enhance product and design research and development, and improve foundational infrastructure at farm levels for specialty green coffee and premium cocoa beans.
There's big news regarding Subko Coffee Roasters, a startup that specializes in unique coffee offerings. The company has secured a $1 million investment in its funding round from co-founder Nikhil Kamat of Zerodha and other prominent celebrities. Following this funding, the company's valuation has reached approximately $3.4 million. In this funding round, Bloom Founders Fund, the Gauri Khan Family Trust, and actor John Abraham, among others, have also invested.
Rahul Reddy, the founder, CEO, and creative director of Subko Coffee Roasters, said, "Nikhil's involvement is not just an investment but a testament to the capacity of our brand. Nikhil's desire is to further the development of domestic Indian brands, which aligns perfectly with our mission. I am deeply grateful to everyone, including investors, who have supported us before Nikhil joined our board."
What's the company's plan?
Reddy said, "We are committed to providing curated and quality-first expansions of Subko's unique craft experiences with careful consideration across select Indian cities and potentially global capitals, showcasing the strength of South Asian Craft Cafe and the agricultural raw material sector."
He further stated that with this funding, the company aims to increase the startup talent pool, develop technology-enabled customer experiences, enhance product and design research and development, and improve foundational infrastructure at farm levels for specialty green coffee and premium cocoa beans. The company will focus on all these areas.
According to the company, Subko is also considering launching flagship experience cafes in selected cities in different formats at both Indian and global levels.
Why is Subko so special?
Subko claims to source directly from farmers to obtain special coffee, premium cocoa, and wheat. The company emphasizes hyper-traceability, which includes monitoring every step in the supply chain and documentation. Recent blockchain capacity coffee and leading direct tipping systems for coffee farmers are also included.
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